I recently got my work turned on to HTML email “campaigning” and now I’m earning crazy brownie points with the higher ups. Got two emails from the GM (he’s over the moon) plus two happy messages from board members. Aw yeah. Guess they’ll keep me on a while longer. I’m just amazed what a few weeks’ worth of intense research can do. I have to say, mondo props to MailChimp: NGO pricing, extensive online resources, and superb customer service. If I lived in Atlanta, I’d want to work for them. 🙂 Well, if I were into private sector and all.

Today I also beta launched our online store. Staffers have until Friday to tool around the shop, submit orders (with the magic credit card number), and fill out my online survey. That’s right. I’m all about the data collection. You picking up on this? I’m totally digging the percent opens, percent clicked, who opened what and when stats. I know, very Big Brother, but it’s kinda addictive that way. Actual store launch should be next week. I hope we generate some decent dough… our department has an entire promo plan in place, so I’m curious to see the public affairs team in action. They’re pros and they know how it’s done, so I’m eager to learn the secrets.

Uh oh. 10pm. My show is on… gotta run. More later.